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Category Archives: Part 3: Targeting Customers and Gathering Information
Digital Coupons Booming — and Introducing Zavers by Google
The popularity of digital coupons by shoppers is still rapidly rising — and many retailers are actively hopping on board. According to recent research from Zavers by Google and Retail TouchPoints: “As the smartphone becomes one of consumers’ preferred shopping tools, … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, customer loyalty, experiential retailing, Google, multichannel, opportunity, planning, promotion, Retail Touchpoints, social media, video, Zavers
1 Comment
Attitudes Toward Online Shopping by Age and Gender
DDB Worldwide recently conducted a major survey of online shopping behavior. The findings are interesting. Look at the following chart, which groups people by age and gender. Where do YOU fit? Are the findings reflective of YOUR behavior? Click the … Continue reading
What Do You Think About This New Chipotle Campaign?
Chipotle has just introduced a new marketing campaign (“The Scarecrow from Chipotle”), complete with the video below and a related game (available here): “Join Chipotle and the Scarecrow on a journey to bring real food back to the people. Play … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Chipotle, experiential retailing, game, JWT Anxiety Index, marketing, multichannel, promotion, Scarecrow, social media, video
4 Comments
Retailing: From A to Z 