Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Customer Fraud Comes in Many Forms: “Wardrobing” Is One of Them

Posted on September 28, 2013 by bermanevansretail

Retailers are well aware that shoplifting and employee theft cost them billions of dollars a year in lost revenues just in the United States and well over $125 billion worldwide. But, the phenomenon of excessive customer returns seems to be … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 4 Comments

McDonald’s: Healthier Menu Still a Work in Progress

Posted on September 27, 2013 by bermanevansretail

Despite its addition of fruit in children’s meals and other attempts at offering a healthier menu, McDonald’s receives a regular barrage of criticism from consumer and parent groups. It is, after all, still a fast-food chain — and the most … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , , , , | 3 Comments

Abusive Behavior by Customers: The Downside of a Liberal Return Policy

Posted on September 25, 2013 by bermanevansretail

We know that shoppers have high expectations with regard to company return policies. They want the returns to be easy and convenient, the terms of the returns to be liberal, and refunds/exchanges to be quick. Return policies often come up … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment