Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

The 25 Most Popular Posts by Retailing: From A to Z by Joel Evans

Since this blog began in early 2012, a number of the more than 1,000 posts have been especially popular among readers. For those who have missed any of the 25 most popular posts, here they are: Can Car Manufacturers Sell … Continue reading

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , | 1 Comment

New Data on Retail Security Breaches

The impact of the spate of retail security breaches over the last decade keeps getting worse. eMarketer puts it thusly: “With the lure of using big data and advanced CRM [customer relationship management] techniques to predict everything a potential customer might … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues | Tagged , , , , , , , , , , | 1 Comment

Online Retailing in South Korea

Borderfree is a firm that assists client companies with their global online efforts: “Our end-to-end solution breaks down borders and all barriers to sell your product where it’s never been sold before. And done with the least amount of effort … Continue reading

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment