Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

A Video Interview with Devin Wenig, President of eBay Marketplaces

Posted on August 10, 2014 by bermanevansretail

McKinsey’s Simon London recently sat down for an extended interview with Devin Wenig, President of eBay Marketplaces. In the interview, Wenig discussed the effects of digitization on traditional retailers, the status of bricks-and-mortar stores, the evolving shopping experience, and the use … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , | 1 Comment

A 2014 Customer Service Hall of Fame Survey

Posted on August 1, 2014 by bermanevansretail

As we have reported before (see 1, 2), in this highly competitive marketplace, superior customer service is often the key to business success. Thus, customer service rankings are quite important as external validation of how well companies are doing in this … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , , , , | 2 Comments

Amazon.com: The King of Retail Data Analytics

Posted on July 31, 2014 by bermanevansretail

Although most retailers have dramatically ramped up their data analytics efforts, Amazon.com still leads the pack. This is one of the retailer’s biggest competitive advantages. As Anna Papachristos writes for 1to1 media: “When it comes to the retail industry, customer data … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , , , , | 3 Comments