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Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional
Better Understanding Pinterest
Pinterest is booming! As Brittany Landenberger reports for Multichannel Merchant: “It seems that everywhere you turn these days, the number one topic is Pinterest. Sure you’ve seen and heard all about the postives it has to offer, but here we’re going … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged experiential retailing, merchandising, Multichannel Merchant, Pinterest, planning, promotion, social media, tips, trends
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Adobe’s 2012 Mobile Consumer Survey
Check out this research on mobile consumers from Adobe. Look at the differences by age group. Are these results surprising to you? Click the chart for more information.
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged Adobe, customer expectations, customer service, experiential retailing, information, mobile shopping, retail analytics, segmentation, shoppers, technology, trends
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L.L. Bean: Cross-Channel Merchant of the Year
Today, L.L. Bean was honored as the Cross-Channel Merchant of the Year at Multichannel Merchant’s 27th Annual MCM Awards. Click the image to learn why.
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged cross-channel, customer expectations, customer loyalty, customer service, experiential retailing, L.L. Bean, merchandising, multichannel, Multichannel Merchant, retail analytics, success
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