Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Part One. Happiness in Life: An Infographic

Posted on June 6, 2016 by bermanevansretail

No matter what our career or life stage, one of our key life goals should be happiness. As defined by Merriam-Webster: Happiness is “a state of well-being and contentment.” So, a good starting point is to ask ourselves how happy … Continue reading →

Posted in Part 1: Overview/Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , , | 3 Comments

Gearing Up for Back-to-School Sales

Posted on June 2, 2016 by bermanevansretail

Yes, it’s only June 2, 2016. Nonetheless, a number of retailers are now gearing up for the back-to-school selling season; and some have even set up their displays already. In this highly competitive, multichannel environment, getting started early has become … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 2 Comments

How Customers Feel About Waiting in Lines

Posted on June 1, 2016 by bermanevansretail

We are an impatient society and expect that our time be respected. Thus, many shoppers get impatient if the lines in a retail store are too long. Sometimes, they even leave the store without buying. What should store-based retailers understand … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment