Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

The One-Day Deal

Posted on June 3, 2013 by bermanevansretail

Yes, we know that shoppers love great deals. But, did you know how much impact a one-day Kindle sale can have on book sales? It’s a lot!!! Consider this example, as reported by Julie Bosman for the New York Times: … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

DoubleTree Creates a YouTube Travel Channel

Posted on May 28, 2013 by bermanevansretail

DoubleTree, a hotel chain owned by Hilton, recently set up a “DTour by DoubleTree” channel at YouTube. Click the image to access the DoubleTree YouTube channel. Then watch the short video below.      

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , | Leave a comment

Moms and Mobile Shopping

Posted on May 25, 2013 by bermanevansretail

According to a 2013 survey by Alliance Data,  the majority of U.S. moms said that they used a smartphone or tablet at least once a week during the shopping process — for research and/or buying. More than one-third of the respondents … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | 1 Comment