-
RSS feed
Categories
Retail Management Supplements
-
Recent Posts
Archives
Twitter Updates
Tweets by BEretail
Category Archives: Online Retailing
McDonald’s Kid Meals Get Happy — Will Its Critics?
To be more contemporary and to better address the health concerns of parents and consumer groups, McDonald’s has dramatically revamped its Happy Meal Web site. And it has a new mascot — Happy — to be used in place of … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career)
Tagged advertising, bad behavior, customer expectations, customer loyalty, experiential retailing, Happy, Happy Meal, McDonald's, merchandising, multichannel, opportunity, planning, promotion, social media, trust, video, Web
2 Comments
The Growth of “Me-Commerce”: A Discussion and Infographic
As we have written before, personalization has become an important competitive tool for retailers in today’s digital marketplace. Consulting giant McKinsey offers many insights for retailers to consider regarding what it calls “Me-commerce”: “Welcome to the world of ‘Me-commerce,’ where retail … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, global, infographic, McKinsey, Me-commerce, merchandising, multichannel, opportunity, planning, tips, trends
2 Comments
Retailers Are Big on Digital Ads
Not only have retailers dramatically increased their online presence in recent years, they have also become much more involved with digital advertising. According to eMarketer, in the United States, retailers account for about 22 percent of all spending on digital … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged advertising, digital, eMarketer, experiential retailing, mobile shopping, multichannel, opportunity, planning, promotion, trends
Leave a comment
Retailing: From A to Z 