Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Retailing A to Z’s Most Popular Posts for the First Half of 2015

Posted on July 3, 2015 by bermanevansretail

Thank you for reading our Retailing: From A to Z by Joel Evans posts. 🙂 Here are the most popular 12 posts thus far in 2015 (January 1-June 30). Take a look if you missed any of them: Rating a Store from … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Amazon and Its “Minions”

Posted on June 9, 2015 by bermanevansretail

The ever-aggressive Amazon recently entered into its first promotional movie tie-in with Minions, an animated film opening in mid-July 2015. As reported by Sarah Perez for Tech Crunch:  “Forget billboards or magazine ads. If an advertiser wants to put its brand … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

Retailing Leads U.S. Industries in Digital Ad Spending

Posted on June 3, 2015 by bermanevansretail

Are you surprised by the title of this post? Or, is it something to which you were already aware? According to eMarketer: “U.S. retail industry ad spending on paid digital media will reach $12.91 billion in 2015 and grow to … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | 1 Comment