Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

Can Showrooming Be Turned into a Positive?

Posted on September 29, 2012 by bermanevansretail

As we have discussed several times, showrooming is a major problem for store-based retailers that are losing customers who visit the store and then buy online. And many retailers continue to fight back. Sometimes, they do so reactively — such … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

Macy’s Evolving Digital Strategy

Posted on September 27, 2012 by bermanevansretail

Macy’s has really ramped up its digital strategy.

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , | Leave a comment

Better Understanding Pinterest

Posted on September 26, 2012 by bermanevansretail

Pinterest is booming! As Brittany Landenberger reports for Multichannel Merchant: “It seems that everywhere you turn these days, the number one topic is Pinterest. Sure you’ve seen and heard all about the postives it has to offer, but here we’re going … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 2 Comments