Category Archives: Online Retailing

Bricks-and click retailing and online-only retailing are covered here. There are lots of posts on multi-channel retailing.

More Retailers Embrace Cross-Channel Activities

Posted on October 3, 2012 by bermanevansretail

As reported by eMarketer: “According to July 2012 research from the e-tailing group’s ‘Mobile Mystery Shopping Study,’ certain cross-channel features may help U.S. retailers deliver more positive shopping experiences for smartphone and tablet-toting shoppers.” Read more by clicking the chart.  

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | Leave a comment

Local Online Marketing: A Smart Way to Target Customers

Posted on October 2, 2012 by bermanevansretail

In the report available below, Neustar Insights / Retail says: “The global nature of the Internet doesn’t erase the need for swimsuits in Orlando or snowsuits in Minneapolis. Retailers still need to let buyers know where their closest stores are. … Continue reading →

Posted in Global Retailing, Online Retailing, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

Men Ahead of Women in Mobile Buying

Posted on September 30, 2012 by bermanevansretail

Recent research by uSamp, indicates that men are more likely to buy through their mobile devices than are women. What do YOU think are the implications of this to retailers? Click the chart for the full story at eMarketer.  

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | 1 Comment