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Category Archives: Online Retailing
An E-Retailing Infographic
Check out the informative infographic at the Web site of Retail TouchPoints about the state of E-retailing in the United States: “As many as 167 million consumers shopped online in 2012, and U.S. consumers spent $226 billion. Consumers expect eTailers’ Web … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, infographic, multichannel, online shopping, opportunity, planning, Rackspace, Retail Touchpoints, success, technology, trends
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An Independent Bookstore That Thrives
The Strand Bookstore in New York has been around for more than 80 years despite the changing city around it — and the advent of bookstore chains and Web-based retailers. Not only is it “hanging on.” It is thriving. See how.
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing, Video Clips (non-career)
Tagged bookstore, customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, independent, location, merchandising, mobile shopping, multichannel, online shopping, planning, promotion, segmentation, small retailer, social media, Strand, trends, video
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Online Shopping: Follow the Bouncing Prices
Online retailing enables companies to regularly (instantly, if they like) change the prices they offer — to reflect competition, low or peak seasons, sales of particular items, and so forth. This means, for both buyers and sellers, product pricing is … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged bad behavior, customer expectations, customer service, entrepreneur, experiential retailing, online shopping, price optimization, pricing, strategy, trends, trust
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