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Category Archives: Global Retailing
Smartphone Technology and McDonald’s Australia
McDonald’s franchises in Australia have devised a clever smartphone-enabled promotion campaign.
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career)
Tagged app, Australia, customer expectations, customer loyalty, customer service, experiential retailing, global, location, McDonald's, merchandising, mobile shopping, promotion, smartphone, social media, technology, video
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The Retail Supply Chain: What’s Ahead
As we know, retail supply chains are getting more geographically dispersed and more complex. So what’s ahead in this area? Integrated Solutions for Retailers recently a published report on this topic: “The retail supply chain is becoming worldwide, from sourcing … Continue reading
Posted in Global Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged distribution, global retailing, integration, inventory management, location, merchandising, opportunity, planning, strategy, supply chain, tips
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The Downside of the Internet: Many Employees Shop While at at Work
When Do Consumers Shop? (Hint: Many Do While at Work).
Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged experiential retailing, multichannel, retail analytics, technology, trends
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