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Category Archives: Global Retailing
eMarketer’s September 2015 Retail Roundup
eMarketer is an excellent source of information beneficial to retailers. It even offers a FREE daily newsletter. eMarketer has just published its September 2015 Retail Roundup; “Consumers spend billions each year at retail, and retailers are the biggest digital ad spenders … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing
Tagged competition, customer expectations, eMarketer, experiential retailing, information, multichannel, opportunity, planning, Retail Roundup, September 2015, technology, trends
1 Comment
Better Training Retail Employees
Good, well-trained employees are imperative for physical retail stores to succeed. Yet, many retailers have not devoted enough attention to their employees. Recently, Knowledge@Wharton published the article “Want to Stop Retail Showrooming? Start Training Your Staff”: “It’s obvious that customers … Continue reading
Posted in Career Useful Information, Careers in Retailing, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business
Tagged customer expectations, employee training, INSEAD, Knowledge@Wharton, merchandising, promotion, shopping, video
2 Comments
Retail Sales Growth in Developing Markets
The developed (mature) retail marketplace is seeing relatively stagnant sales growth around the globe. However, many developing markets are witnessing strong sales increases across various retail store categories. In addition, the popularity of different store formats is evolving. This has … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, customer expectations, developed countries, developing countries, global, Nielsen, store format, trends
1 Comment
