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Category Archives: Global Retailing
Merz Apothecary: A Chicago Landmark
Merz Apothecary is “a Chicago landmark (tour buses from around the Midwest make regular stops at the Apothecary) and a mecca for people who want unique and natural products for their bodies. The store sends packages to customers around the … Continue reading
Posted in Career Video Clips, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Chicago, customer expectations, customer loyalty, customer service, experiential retailing, health and beauty aids, Merz Apothecary, multichannel, omnichannel, Retail Touchpoints, video
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A Video Tour of Madam Tussauds New York
Madam Tussauds is a global phenomenon, with its entertaining chain of wax museums that focus on current and past realistic displays of well-known celebrities, world leaders, characters, royalty, and more. Here is a recent screen shot from the Web site … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged advertising, Berlin, customer expectations, experiential retailing, Madame Tussauds, multichannel, promotion, Retail Touchpoints, social media, store interior, video, YouTube
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Global Retail Logistics: An Infographic
In today’s retail supply chain, global logistics has become a much more important activity to optimize. As Mike O’Brien reports for Multichannel Merchant: “With the rapid growth in E-commerce here and across the world, global retail logistics have become more … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing
Tagged 2Flow, global, infographic, logistics, merchandising, multichannel, Multichannel Merchant, supply chain, tips
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