Merz Apothecary: A Chicago Landmark

Merz Apothecary is “a Chicago landmark (tour buses from around the Midwest make regular stops at the Apothecary) and a mecca for people who want unique and natural products for their bodies. The store sends packages to customers around the world and has been featured often in local, national, and international media. Over the years, the careful product selection has continued, and now the shop boasts, among its impressive product assortment, the largest collection of natural and luxury soaps from around the world under one roof.”
As the image below at its Web site highlights, Merz has won various awards over the years.

 

In a video interview with Retail Touchpoints, Anthony Qaiyum, Merz Apothecary, described his company’s strategy:
“140-year-old Merz Apothecary is experiencing a renaissance in the last several years, after moving forward with new initiatives to become an omnichannel brand. Launched as a store and catalog business selling unique, global health-and-beauty products, catalog sales eventually fizzled out. Current President Anthony Qaiyum then launched the Smallflower.com Web site and a mobile site, and has never looked back. With the help of Celerant Technology, Merz is improving its brand presence and boosting sales via new channels.”


 

This entry was posted in Career Video Clips, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together and tagged , , , , , , , , , , . Bookmark the permalink.

One Response to Merz Apothecary: A Chicago Landmark

  1. Pingback: Merz Apothecary: A Chicago Landmark | Careers |...

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s