Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

How Consumers Rate Mobile Shopping Experiences

Posted on December 20, 2012 by bermanevansretail

Mobiquity recently commissioned a study on the mobile shopping experiences of U.S. customers at leading brick-and-mortar retailers.  The results are highlighted in this infographic.  

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , | Leave a comment

Wal-Mart’s Bribery Case in Mexico

Posted on December 18, 2012 by bermanevansretail

The investigation into bribery in Mexico involving Wal-Mart executives in that country (see our earlier post for some background on the matter) continues unabated. Today, a cover story by David Barstow and Alejandra Xanic von Bertrab, that appears in the NY … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

Who Are the Most Beloved Retail Store Brands?

Posted on December 14, 2012 by bermanevansretail

New Media Metrics recently conducted research to determine the most appealing retailers — those that have the most “emotional attachment” with their customers. As reported by Jennifer Rooney for Forbes: “Holiday shopping season is in full swing. Stores are locked in … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment