Author Archives: bermanevansretail

A Humorous Look at Macy’s Glamorama 2012

Posted on September 2, 2012 by bermanevansretail

Macy’s annually has a fashion event known as Glamorama. Take a look at this humorous promotional video.    

Posted in Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Connectivity’s Influence on Global Shopping

Posted on September 1, 2012 by bermanevansretail

Nielsen recently did research on the impact of connectivity (the use of connected devices) on shopping behavior around the world. The firm concluded that: “Connected devices have become a way of life for many, but shoppers are digitally engaged to … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment

An Interview with Mike Hayes, a Digital Marketer at Ben & Jerry’s

Posted on August 31, 2012 by bermanevansretail

Ben & Jerry’s is a very popular and iconic ice cream company which now has stores around the globe. Mike Hayes is the assistant digital marketing manager who is in charge of Ben & Jerry’s U.S. digital marketing programs. Recently, Hayes was interviewed  … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment