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Author Archives: bermanevansretail
How to Be Better at Your Job in 2013
Originally posted on Retailing: From A to Z:
Jacquelyn Smith has a lot of good job tips in her new Forbes article, “14 Ways to Be Better at Your Job in 2013.” As Smith notes: “With a new year approaching,…
Posted in Career Useful Information, Career Video Clips, Careers in Retailing
Tagged career, opportunity, tips, video
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Life Out of the Box: A Story of Giving Back
With the holiday shopping season coming to a close, here’s a very inspirational story that highlights the spirit of “giving back.” We ALL need to think about how we can give back, too!! Life Out of the Box is a … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career)
Tagged entrepreneur, ethics, experiential retailing, giving back, global retailing, good behavior, Life Out of the Box, merchandising, Nicaragua, success, trust, video
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Retailers Trying to Satisfy Device-Hopping Shoppers
Besides the challenges of showrooming (consumers’ use information gathered at a store and then buying online at the best price), retailers must also now deal with the need for convergence: enabling shoppers to seamlessly begin and complete the purchase process. … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, multichannel, online shopping, opportunity, planning, promotion, social media, tips, trends
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