Author Archives: bermanevansretail

How to Be Better at Your Job in 2013

Originally posted on Retailing: From A to Z:
Jacquelyn Smith has a lot of good job tips in her new Forbes article, “14 Ways to Be Better at Your Job in 2013.” As Smith notes: “With a new year approaching,…

Posted in Career Useful Information, Career Video Clips, Careers in Retailing | Tagged , , , | Leave a comment

Life Out of the Box: A Story of Giving Back

With the holiday shopping season coming to a close, here’s a very inspirational story that highlights the spirit of “giving back.” We ALL need to think about how we can give back, too!! Life Out of the Box is a … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | Leave a comment

Retailers Trying to Satisfy Device-Hopping Shoppers

Besides the challenges of showrooming (consumers’ use information gathered at a store and then buying online at the best price), retailers must also now deal with the need for convergence: enabling shoppers to seamlessly begin and complete the purchase process. … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment