Author Archives: bermanevansretail

A Nice Slideshow on the Future of Retailing

Posted on May 5, 2014 by bermanevansretail

The slideshow below is from  Ross Dawson‘s keynote speech at Congreso Internacional de Retail in Lima Peru. Dawson is a futurist and strategy advisor at AHT.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , | 1 Comment

Leaders in Digital Shopper Marketing

Posted on May 2, 2014 by bermanevansretail

Via Shopper Marketing, Path to Purchase Institute has published its second annual report on “Who’s Who in Digital Shopper Marketing:” “Here is our list of brand and retail executives who are making notable contributions in the areas of digital shopper marketing, … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

Timberland and Proximity Marketing

Posted on April 28, 2014 by bermanevansretail

Timberland is a successful manufacturer and reseller: “We make boots, shoes, clothes, and gear that are comfortable enough to wear all day and rugged enough for all year. And we don’t rest on our accomplishments — if we did, we’d … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , | 2 Comments