Author Archives: bermanevansretail

What Factors Most Influence Purchase Decisions?

Posted on April 25, 2014 by bermanevansretail

As Anum Hussain, an inbound marketing manager for the inbound sales division of HubSpot, writes: “The way people buy products and services online has dramatically changed over the years — and these days, the customer has more power than ever. To understand … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 3 Comments

How Retailing Is Evolving in the 21st Century

Posted on April 24, 2014 by bermanevansretail

As we are well aware, retailing has continuously evolved since it began informally thousands of years ago. According to research by Joel Evans: “Modern retailing is the accumulation of incremental steps over time. The state of retailing at any given point is … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , | 2 Comments

A New Global E-Commerce Infographic from Baynote

Posted on April 22, 2014 by bermanevansretail

Baynote has put together an excellent infographic map about E-commerce around the world. Baynote is a company that is involved with big data, intuitive algorithms, next generation applications, and real time analytics. Check out its new infographic. Click the chart for a … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , | 3 Comments