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Author Archives: bermanevansretail
Some Shoppers Still Like Small Retailers — A Lot!
Although this is the era of huge retailers, many shoppers still like patronizing small companies — even though large firms account for most retail sales revenues. As reported by eMarketer: “U.S. consumers are choosing small businesses because of the personalized … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning
Tagged customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, location, segmentation, shopping, small retailer, trust
1 Comment
Etsy Adds to Its Business Portfolio with Wholesaling
Etsy, founded in 2005, is a popular online retailer that focuses on handmade, vintage, and other artisan products. It is a latter day eBay: “Etsy is a marketplace where people around the world connect to buy and sell unique goods. … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, Etsy, multichannel, online shopping, opportunity, planning, wholesale
2 Comments
7-Eleven’s BIG Pizza Sweepstakes
To generate more excitement among its customers, 7-Eleven is now sponsoring a “Pizza for Life” sweepstakes. 7-Eleven only started selling pizza — one of the most popular food items in America — about five years ago. As the retailer says … Continue reading
Retailing: From A to Z 