Author Archives: bermanevansretail

An Interviewing Tips Checklist

Posted on December 3, 2015 by bermanevansretail

Hofstra graduate Emily Miethner is the founder of FindSpark, “a community dedicated to setting up every young professional for career success. We’re here to inspire you and give you the tools and resources you need to discover and follow your passions, … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , | 1 Comment

May the Force Be with YOU — and Your Toys

Posted on December 2, 2015 by bermanevansretail

Although the latest installment in the Star Wars saga is first opening wide on December 18, toy makers and retailers have been revving up for an expected holiday bonanza. According to Bloomberg Business: “After Star Wars Episode III: Revenge of … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment

Marketing in the Fast-Food Industry

Posted on December 1, 2015 by bermanevansretail

It has been a tumultuous time for many fast-food marketers over the last several years, due to changing consumer tastes, the questionable healthfulness of some fast food, and other factors. So, how are fast-food companies reacting to this? Recently, Advertising Age — in … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment