Monthly Archives: December 2014

Don’t Be on the Dark Side of Social Media Content Marketing

Posted on December 5, 2014 by bermanevansretail

Of course, not all social media content is great — or even good. But some B-to-C and B-2-B companies write especially weak social media content. As Nicole Karlis reports for the Scripted blog: “Many marketers are turning to content marketing … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | Leave a comment

Is Choosing a New Location an Art or a Science? Both?

Posted on December 3, 2014 by bermanevansretail

For physical stores, one long-time planning assumption relates to the concept of “location, location, location.” This is still true.  Randy Myers, has a valuable story on Inc.com (“The Art and Science of Choosing a New Location”) — “Expanding into a new … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , | Leave a comment

In-Store Analytics Pick Up the Pace

Posted on December 2, 2014 by bermanevansretail

As we have written about several times before (see, for example, 1, 2, 3), retail analytics have become much more sophisticated and illuminating in recent years. A story in Businessweek by Olga Kharif further illustrates what smart retailers are doing: “Feel … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment