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Monthly Archives: May 2013
Breakfast Market Booming at Fast-Food Restaurants
One sometimes neglected segment of the fast-food business is breakfast. But today, many companies are expanding their breakfast offerings, while a few are abandoning them. As Maureen Morrison reports for Advertising Age: “Wendy’s won’t be serving you breakfast, but Ronald … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged breakfast, customer expectations, fast food, food, franchising, McDonald's, merchandising, promotion, restaurant, trends, Wendy's
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Pricing Consistency Across Multiple Channels
In this multichannel world of retailing, consistency is one of the key factors in shoppers’ attitudes toward a firm. The easiest area to measure with regard to the consistency across channels is pricing, since this is so concrete and observable. … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged consistency, customer expectations, global, merchandising, mobile shopping, multichannel, online shopping, planning, pricing, promotion, shopping
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Dunkin’ Donuts: Social Media Support for Franchisees
Dunkin’ Donuts is a big believer in social media. Take a look at its Twitter, Facebook, and YouTube pages. The corporate office at Dunkin’ Donuts does a lot of the heavy lifting for social media, so franchisees do not have … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, customer loyalty, customer service, Dunkin' Donuts, experiential retailing, Facebook, franchisee, global, multichannel, planning, promotion, social media, success, Twitter, YouTube
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