Monthly Archives: February 2013

Retailing and Big Data

Posted on February 10, 2013 by bermanevansretail

There’s a lot of attention now being focused on retailing and big data. So, what is meant by “big data”? According to Mike Gualtieri of Forrester: “Big data is the frontier of a firm’s ability to store, process, and access … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

An E-Retailing Infographic

Posted on February 9, 2013 by bermanevansretail

Check out the informative infographic at the Web site of Retail TouchPoints about the state of E-retailing in the United States: “As many as 167 million consumers shopped online in 2012, and U.S. consumers spent $226 billion. Consumers expect eTailers’ Web … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , | Leave a comment

Trademarking a Store Design: The Case of Apple Stores

Posted on February 8, 2013 by bermanevansretail

The Apple Store chain, with outlets in more than 40 countries, has done very well in recent years. Shoppers like the service and the interactivity of the stores. Average sales per square foot are the highest among retail chains. Now, Apple … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , | 1 Comment