Monthly Archives: February 2013

When Do Consumers Shop? (Hint: Many Do While at Work)

Posted on February 16, 2013 by bermanevansretail

As we know, the Internet has dramatically changed the shopping behavior of lots of people. But employers may not be pleased by one big shift in shopping: the number of people who purchase online while they are supposing to be … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | 1 Comment

Consumer-Driven Retail Trends

Posted on February 15, 2013 by bermanevansretail

Bazaar Voice recently published a report on key consumer trends. It noted that: “The rise of social is shaking up things in surprising ways. What does this mean for retailers? Everything. It means the competition, which has already been fierce, … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , , , | Leave a comment

Shopper Wants Versus Needs in 2013

Posted on February 14, 2013 by bermanevansretail

Now that the Great Recession is mostly behind us (although there will still be trouble spots and ups and downs in 2013), will shoppers be increasing their purchases of goods and services they “want” versus those they “need”? According to … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment