Tag Archives: video

A Video Look at Retailing 2020

Posted on December 1, 2013 by bermanevansretail

Coca-Cola Research has produced a neat video on retailing 2020, especially from the perspective of appealing to younger consumers. Take a look.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , | 1 Comment

Manfluencer: Another New Term for the Retailing Dictionary

Posted on October 18, 2013 by bermanevansretail

We have written about the important topic of the shopping behavior of men versus women several times before. See, for example, 1, 2, 3, 4.  Now, let’s add another post to our collection — because this is such a timely … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Omnichannel Charges Ahead

Posted on October 12, 2013 by bermanevansretail

At first, retailers mostly operated through one channel — physical stores. Then came mail and phone orders, and more recently, the online channel. Integrating these channels is important and can be a point of differentiation. Consider this observation from Marian … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | 2 Comments