Tag Archives: video

Reflecting on the 15th Anniversary of 9/11

Posted on September 11, 2016 by bermanevansretail

It has now been 15 years since one of the worst days in American history — a tragedy that many of us will remember forever. On this anniversary, it is a good time to reflect. Each year on this date, … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

Do You Really Want to Be a Walmart Supplier?

Posted on July 12, 2016 by bermanevansretail

Getting Walmart as a customer can generate a huge amount of revenues for a supplier, even a small one. But beware — what Walmart giveth, it can also taketh away!! Consider these observations from one expert: “Les McKeown, the Founder, … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment

7 KFC Video Ads From Around the World

Posted on July 6, 2016 by bermanevansretail

KFC has really stepped up its advertising strategy — and not just in the United States. Here are a selection of ads from around the world. We feature YouTube ads from SEVEN countries here. From the USA YouTube Channel: There is … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | Leave a comment