Getting Walmart as a customer can generate a huge amount of revenues for a supplier, even a small one. But beware — what Walmart giveth, it can also taketh away!!
“Les McKeown, the Founder, President and CEO of Predictable Success [“Get Your Organization on the Growth Track – and Keep It There”] tells us how important it is to manage business deals with massive accounts right from the start. Beware, he says that one big super-contract can literally make or break you.