Tag Archives: Twitter

The Popularity of Leading U.S. Retailers at Social Media Sites

Retail Customer Experience recently looked at the popularity of U.S. retailers across several social media platforms. Interestingly, the top 10 retailers differ greatly by social media site. For example, although Wal-Mart has the most likes at Facebook, it is not even in … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment

BE Retailing

Follow us on Twitter. As of today, we have more than 665 tweets on key current retailing issues. 🙂 https://twitter.com/BEretail

Posted in Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment

Which Retailers Are the Kings of Social Media?

Unmetric, a social media benchmarking firm, recently conducted research on the prowess of several retailers. According to Unmetric: “Wal-Mart has more than 17 million Facebook fans and Target has 14 million. Target dominates on Twitter with more than 339 thousand … Continue reading

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The Boom in Location Tagging: An Opportunity for Retailers

It is certainly time for retailers to better understand how people are using location tagging via their mobile devices — and to act appropriately in driving more of those people to their stores. As reported by eMarketer: “Mobile audience media … Continue reading

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We’re Now Tweeting!

You can now follow us at Twitter: https://twitter.com/beretail. Thanks.

Posted in Careers in Retailing, Global Retailing, Online Retailing, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Two Steps to Leverage the Power of Twitter

According  to Susan Hanshaw, CEO of Inner Architect, a digital marketing firm: “Most merchants on Twitter are using the channel like a public E-mail platform. The majority of messages are sales pitches and very little engagement with followers, which completely … Continue reading

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“Killer” Social Media Strategies

Click the cover of this report to learn more about how to maximize a social media strategy that utilizes Facebook, Twitter, and/or YouTube.

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