Tag Archives: Bigcommerce

Instagram Allows Retailers to Offer Shoppable Posts

As a social media platform, Instagram is huge. And it’s  still growing. It has well over 800 million subscribers. Yet, until recently, Instagram was not very retailer friendly. Now, this has changed. And the change will benefit both Instagram and … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , | Leave a comment

How SMB Retailers Can Better Utilize Twitter

Twitter keeps growing in popularity as a social media platform. According to its Web site, Twitter has “284 million monthly active users. 500 million Tweets are sent per day. 80% of Twitter active users are on mobile. 77% of accounts are outside the U.S. Twitter … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

Small Online Retailers Can Compete with the Big Guys

Even though E-commerce via the Web has become very popular for the “big guys,” there still remain many opportunities for smaller firms. As Julie Neumann reports for Bigcommerce, an E-commerce platform serving 50,000 stores in over 65 countries: “If you want to build … Continue reading

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment