How SMB Retailers Can Better Utilize Twitter

Twitter keeps growing in popularity as a social media platform. According to its Web site, Twitter has “284 million monthly active users. 500 million Tweets are sent per day. 80% of Twitter active users are on mobile. 77% of accounts are outside the U.S. Twitter supports 35+ languages.”
So, what can retailers do to enhance their use of Twitter? It’s even a strong tool for small and medium-sized businesses!
As Retail Touchpoints notes:
“Small and medium-sized businesses (SMBs) can use Twitter to build brand awareness, boost engagement and in turn, see a significant increase in the bottom line. Up to 60% of consumers have purchased from an SMB because of Twitter, according to proprietary research from the social network. Even more (73%) consumers said they feel better about an SMB after following and reading their tweets. This infographic, courtesy of Bigcommerce, outlines the benefits SMBs can reap from using Twitter.”

 

 

This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , , , , . Bookmark the permalink.

One Response to How SMB Retailers Can Better Utilize Twitter

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