Tag Archives: trust

Online Customer Reviews Important for Local Retailers

Posted on September 7, 2015 by bermanevansretail

As we have reported before (for example, 1, 2), customer reviews and comments made at social media sites can have a large impact on a company’s image and performance. Consider these recent observations from eMarketer: “Customer reviews have gotten more … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

In-Store Security Threats

Posted on August 12, 2015 by bermanevansretail

Nuspire,  a managed network security service provider, has developed an interactive graphic that highlights the areas of the retail store that are most vulnerable to security threats. Click the image to see a larger version of the graph and follow the … Continue reading →

Posted in Part 5: Managing a Retail Business, Privacy and Identity Theft Issues | Tagged , , , , , , | 1 Comment

Pinterest Pins Becoming “Buyable”

Posted on July 24, 2015 by bermanevansretail

Pinterest is more popular than ever, and just keeps on growing. Consider these statistics compiled by Craig Smith of DMR: 42 percent of all online U.S. adult women (and 13 percent of men) utilize Pinterest. In the U.S., as of … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment