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Tag Archives: trends
Wal-Mart and the iPhone: A New Way to Checkout
Wal-Mart is by far the best-selling retailer in the world. But this is not just because of its low prices and wide merchandise assortment. The firm is also extremely creative and innovative in its efforts to be cost efficient and to improve … Continue reading
Retailers Adopt Fast-Changing Online Prices
From the Wall Street Journal: “It used to be only airfares that changed every minute. But now, prices of everything from clothing to toilet paper are fluctuating dramatically online. Julia Angwin explains on The News Hub.” Click on the image … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing, Video Clips (non-career)
Tagged customer expectations, merchandising, online shopping, opportunity, pricing, trends, video
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Express and Social Media
Express is a specialty apparel and accessories retail chain that mostly targets its merchandise at 20- to 30-year-old female and male shoppers. As such, the firm has been a leader in the use of social media — even offering its products for sale … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing
Tagged apparel, experiential retailing, Express, Facebook, fashion, merchandising, segmentation, shopping, social media, trends, young adults
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