Tag Archives: technology

The Value and Results of Live Chat

Posted on February 6, 2017 by bermanevansretail

As we have posted before, Live Chat has become a more valuable practice in the online retailer’s toolbox. So, where are we with Live Chat today? James Arnold, Business to Community — “You’ll find that the benefits of using a live … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , , | 2 Comments

Uber Drop-Offs Right to the Store

Posted on October 6, 2016 by bermanevansretail

There is now a new opportunity for Uber, the ride-sharing firm: Delivering customers right to the retail store. As reported by Lauren Johnson for Advertising Week: “The ride-hailing app is partnering with location-data company Yext to let retail brands create … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , | 1 Comment

Location-Based Targeting Is on the Move

Posted on April 15, 2016 by bermanevansretail

There have been a lot of innovations in location planning in recent years. For example, see 1, 2, 3, 4, 5. And the advances keep on coming. As reported by Erin Harris, editor-in-chief, Innovative Retail Technologies: “Location-based technologies continue to help … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , | 1 Comment