Tag Archives: success

More Retailers Doing Well by Doing Good

Posted on July 21, 2013 by bermanevansretail

Retailer success and involvement in socially desirable projects are not incompatible. In fact, support for the community is at the core of many retailers’ strategies. As Jonathan Lee reports for Retail Touchpoints: “The cross-pollination between corporations and non-profit organizations has produced … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 4 Comments

Retailers’ Interest in Outlet Stores

Posted on July 20, 2013 by bermanevansretail

For many traditional retailers, outlet stores have become an essential part of their overall store strategy mix. Here’s why. According to Kyle Stock, writing for Businessweek: “High-end department stores are slumming … sort of. At pricey apparel retailers such as Neiman … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , , , , , , | 1 Comment

An Interview with Build-A-Bear’s CEO

Posted on July 19, 2013 by bermanevansretail

Build-A-Bear Workshop is the very popular and highly interactive multichannel retailer that appeals to adults and children of almost any age.   Recently, Build-A-Bear’s new CEO Sharon sat down for an interview about her career with Patricia R. Olsen of … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , , , , | Leave a comment