Tag Archives: social media

Tips for Better Store Branding

Posted on November 11, 2012 by bermanevansretail

Properly conveying the retailer’s name — its positioning strategy — is essential for long-term success. As noted at the Fresh Web site (from Manthan Systems, a business intelligence firm): “What’s the first name that comes to your mind when you … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , | Leave a comment

Online Shopping in Latin America

Posted on October 27, 2012 by bermanevansretail

Recently, comScore conducted research on the online shopping behavior of Latin American consumers. It found that most consumers started their online shopping trip by going directly to the retailer’s Web site. Click on the eMarketer chart to learn more.  

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

A Geotargeting Case Study

Posted on October 21, 2012 by bermanevansretail

Recently, Mandarin Oriental’s Miami luxury hotel hired iProspect to help it better target prospective customers. It used a location planning technique known as geotargeting to discover more about the surrounding area and better focus its promotion efforts. It also targeted Latin … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment