Tag Archives: social media

Netflix’s BIG Comeback

Posted on May 11, 2013 by bermanevansretail

Not long ago, Netflix CEO Reed Hastings was widely criticized for the way in which he decided to separate the Netflix DVD-rental business from its Web streaming service. Some customers were confused by the new pricing strategy; and others were … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Retailers Experimenting with Mobile Devices and the Job Search

Posted on May 2, 2013 by bermanevansretail

Many retailers have been using some form of computerized job search tools for a quite. Now — slowly — retailers have begun incorporating mobile media in the process. As reported by Lauren Weber for the Wall Street Journal: “‘With the … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , | Leave a comment

Lessons on Social Media Behavior

Posted on May 1, 2013 by bermanevansretail

I recently gave a talk about how to be more careful online — especially with social media. More and more, identity theft, invasion of one’s privacy, and other forms of online misbehavior have been occurring. Whether it involves Twitter, the … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment