Tag Archives: showrooming

Can Showrooming Be Turned into a Positive?

As we have discussed several times, showrooming is a major problem for store-based retailers that are losing customers who visit the store and then buy online. And many retailers continue to fight back. Sometimes, they do so reactively — such … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

Retailers Still Trying to Slowdown the Showrooming Effect

As we’ve blogged about before (see, for example, https://bermanevansretail.com/2012/07/05/more-retailers-engage-in-multiple-channels-as-a-response-to-showrooming), store-based retailers are working feverishly to combat showrooming, whereby shoppers visit stores to get more information and then purchase online. Recently, as reported by eMarketer, InsightExpress “found that more than one-half of smartphone owners … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , | 3 Comments

Using QR Codes to Prevent Showrooming

As we have blogged several times (see this post, for example), bricks-and-mortar retailers are doing all they can to reduce shoppers’ use of showooming — whereby they visit a retail store to learn more about products and then buy online. A … Continue reading

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

More Retailers Engage in Multiple Channels as a Response to Showrooming

As described in earlier posts, “showrooming” occurs when consumers visit retail stores to learn about and try out (or try on) products and then surf the Web — and purchase there — for the best prices. Now many retailers are fighting … Continue reading

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , | 3 Comments

Can Showrooming Be Slowed Down?

Wal-Mart and other big-box retailers are trying to boost their web strategies to counter showrooming, where shoppers scope out items in stores but buy on Amazon and other retailing Web sites. Ann Zimmerman has details on the News Hub.

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Target, Unhappy With Being an Amazon Showroom, Will Stop Selling Kindles

The bricks-and-clicks versus clicks-only retail battle is ramping up! It is often reported that Google is scary as a competitor; but now, more firms are worrying about the challenge from Amazon.com. Click the image for the full story. Photo by … Continue reading

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