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Tag Archives: shopping
Enhancing the Customer Experience at Car Dealerships
Now that the U.S. automobile industry has strongly emerged from the depths of the recent Great Recession, it is time for more car dealers to improve their physical facilities and ambience. Audi of America has gotten the message and hired … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Audi, car, competition, Continuum, customer expectations, customer loyalty, customer service, dealership, experiential retailing, inventory management, merchandising, planning, promotion, retail analytics, shopping, store design, success, trends
3 Comments
Shopping Smarter at J. Crew
Retailers have a lot of behind-the-scenes tactics in which they engage to stimulate customer shopping. Recently, Businessweek reported on some of the tactics utilized by J. Crew to simulate shoppers in the store. This story has a lot of tips … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, customer loyalty, customer service, experiential retailing, inventory management, J. Crew, merchandising, pricing, secret practices, segmentation, shopping, store, trust
4 Comments
Experiential Retailing Keeps on Evolving
Whether operating stores and/or running an online business, retailers must continuously strive to offer shoppers the best experience possible — or competitors will win them away. Oracle recently published an in-depth report on experiential retailing. It concluded that: “Consumers want retailers … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Amazon, customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, merchandising, multichannel, opportunity, Oracle, promotion, retail analytics, shopping, strategy, tips, trends
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Retailing: From A to Z 