Tag Archives: shoppers

Are You a Stressed Out Shopper? How’s This Approach?

Posted on January 19, 2013 by bermanevansretail

It can be a noisy, hectic world out there. So, what do you think of this idea from Great Britain’s Selfridges? As reported by Fast Company: “Step into Selfridges at the moment, and you won’t have to deal with the usual barrage … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | 3 Comments

Target Makes Selected Price Matching Permanent

Posted on January 10, 2013 by bermanevansretail

As we reported recently (in a post on its shopping-driven store design), Target is doing everything it can to stimulate greater customer business. In December 2012, the retailer experimented with in-store matching of online prices from selected competitors. Now, it has … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

Target Stores: Designed to Sell

Posted on January 4, 2013 by bermanevansretail

Like many other retailers, Target designs its store interiors to maximize shopper interest, encourage in-store browsing, and stimulate impulse purchases. This week, Businessweek presented an in-depth, behind-the-scenes at how Target stores are designed. As Sam Grobat writes: “The company’s slogan … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | 2 Comments