Tag Archives: Russia

Slow Going for QR Codes in Russia

Posted on August 28, 2012 by bermanevansretail

According to a story in eMarketer, smartphone use by Russians is increasing, but feature phones remain dominant: “Consumers are starting  to familiarize themselves with QR codes — but most still don’t know what 2-D mobile barcodes are, according to data … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , | 1 Comment

Corporate Strategies for Retailing in Russia

Posted on June 25, 2012 by bermanevansretail

Aleksandr Levicev, business development manager at Euromonitor, discusses the corporate strategy of the Russian retailing industry.    

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Video Clips (non-career) | Tagged , , , | Leave a comment

What’s Hot Where: A Worldwide Guide to Social-Media Activity

Posted on January 25, 2012 by bermanevansretail

According to Advertising Age: “Facebook might rule in the U.S., but it’s barely made a dent in Russia or China. Meanwhile, men are more likely to log in to LinkedIn, while Twitter and Facebook skew female. Here, we break down … Continue reading →

Posted in Global Retailing, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment