Tag Archives: retail analytics

What’s Ahead for Category Management?

Posted on March 5, 2013 by bermanevansretail

Category management is a merchandising process that focuses on the performance of an overall product category. The intent with this approach is to maximize total category sales and profit rather than that of individual brands. Shopper marketing involves understanding how consumers behave as … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | Leave a comment

Insights from Sam’s Club’s Vice-President of Merchandising

Posted on March 4, 2013 by bermanevansretail

Charles Redfield, Sam’s Club executive vice-president of merchandising, described some of the major business and career lessons that he has learned at a recent meeting of the Economic Club of Phoenix. As reported by the W.P. Carey School of Business at Arizona … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Downside of the Internet: Many Employees Shop While at at Work

Posted on February 28, 2013 by bermanevansretail

When Do Consumers Shop? (Hint: Many Do While at Work).

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment