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Tag Archives: promotion
RadioShack: Mobile Store Locators at Work
In 2011, RadioShack decided to launch a mobile site. The customer response to this effort has been quite strong. Susan Kuchinskas, writing for ClickZ, notes that: “RadioShack launched its mobile site to make it easier for shoppers to quickly find products … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged Addidas, app, customer expectations, customer loyalty, customer service, experiential retailing, location, locator, merchandising, opportunity, promotion, RadioShack, success, technology, trends
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Auntie Anne’s Pretzels: Not Made in China
Auntie Annie’s was founded in 1988. Now, twenty-five years later, it sells Auntie Anne’s Pretzel products, dipping sauces, and beverages in more than 1,330 outlets in 46 states and more than 25 countries. Despite this success, Auntie Anne’s has not been able to … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Auntie Anne's, China, customer expectations, entrepreneur, failure, global, location, merchandising, pretzel, promotion, segmentation
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NYC Beverage Law Update
As we blogged earlier today, a new beverage law for New York City was scheduled to go into effect tomorrow. But, at the last minute, a NY State Supreme Court Judge put a hold on the law. According to Michael … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged bad behavior, ban, beverage, beverage size, customer expectations, law, merchandising, overturned, pricing, promotion, regulation, soda, trends
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Retailing: From A to Z 