Tag Archives: promotion

Can RadioShack Be the “Neighborhood Technology Playground”?

Posted on June 1, 2013 by bermanevansretail

RadioShack has been struggling for a while — due to competition from online retailers and discounters such as Wal-Mart. So, it is trying another remake as it moves away from its recent “The Shack” theme. Will THIS work? As Natalie … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment

Breakfast Market Booming at Fast-Food Restaurants

Posted on May 31, 2013 by bermanevansretail

One sometimes neglected segment of the fast-food business is breakfast. But today, many companies are expanding their breakfast offerings, while a few are abandoning them. As Maureen Morrison reports for Advertising Age: “Wendy’s won’t be serving you breakfast, but Ronald … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Pricing Consistency Across Multiple Channels

Posted on May 30, 2013 by bermanevansretail

In this multichannel world of retailing, consistency is one of the key factors in shoppers’ attitudes toward a firm. The easiest area to measure with regard to the consistency across channels is pricing, since this is so concrete and observable. … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment