Tag Archives: promotion

Outstanding Retailers at Cross-Channel Marketing

Posted on June 13, 2013 by bermanevansretail

For the third year, Retail TouchPoints has presented its Channel Innovation Awards to 10 retailers: “This award program is designed to honor retailers who are achieving cross-channel success in today’s challenging retail environment.” Click the image to see the 2013 winners. … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , , , , | Leave a comment

Store Entrances as a Branding Tool

Posted on June 9, 2013 by bermanevansretail

FixturesCloseUp.com provides “a pictorial inventory of unique or otherwise interesting small-scale fixtures seen across the entire range of retailing. Just as a city-scape is built up of individual bricks, beams, and boards, so a store is constructed of many small-scale … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | Leave a comment

Social Media Still Not a Key Driver of Retail Revenues

Posted on June 7, 2013 by bermanevansretail

Despite the popularity of social media by many retailers and their customers, social media are still not driving much in the way of retail revenues. As reported by Multichannel Merchant, Monetate conducted a 2013 research project on social commerce trends. Here … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment