Tag Archives: promotion

Seating for 5,000? West Lake Restaurant in China

Posted on October 20, 2013 by bermanevansretail

For those of us accustomed to dining out in a typically sized restaurant, seating for 250 or 500 people may make a restaurant seem massive. So, how about these statistics for the West Lake Chinese Restaurant in Changsha, China? The … Continue reading →

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , | Leave a comment

Omnichannel Charges Ahead

Posted on October 12, 2013 by bermanevansretail

At first, retailers mostly operated through one channel — physical stores. Then came mail and phone orders, and more recently, the online channel. Integrating these channels is important and can be a point of differentiation. Consider this observation from Marian … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | 2 Comments

Gearing Up for the Holiday Shopping Season

Posted on October 9, 2013 by bermanevansretail

For many retailers, the upcoming holiday shopping season will account for a large portion of their annual sales — and profits. Holiday planning is generally done well in advance by retailers, and multichannel retailers must be prepared for seamless purchase … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , | 2 Comments