Tag Archives: promotion

Star Wars’ Rogue One Is Here!

Professor Evans recently did a radio interview following up on an Evans on Marketing post on Rogue One. Click to listen to that interview.    

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

Many Retailers Need Better Window Displays

Several months ago, we presented a powerful infographic on window displays. Today, our valuable infographic post on window displays — which is quite different from the prior one — is from Storetraffic  (a people traffic solution provider).  According to Storetraffic: … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

What’s the Biggest Global Shopping Day?

Last year, we wrote about the phenomenally successful 2015 online Chinese Singles’ Day, an annual event scheduled for November 11 that dwarfs Cyber Monday, which occurs on the first Monday after Thanksgiving each year. As reported by The Street: “Singles’ … Continue reading

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Upgrading Walmart’s Employment Practices

For years, Walmart has had tough labor practices and been heavily criticized for them. For example, it has been sued by many women for unequal pay and promotion opportunities, fought hard against employees unionizing, paid low wages, etc. But, now … Continue reading

Posted in Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

How to Better Promote YOURSELF

I regularly ask my undergraduate and graduate students: Why should an employer want to hire YOU? What can YOU offer that is distinctive? One good way to answer to these questions is by publishing material online through your own blog … Continue reading

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When Is the Right Time to Eat? Interesting Conclusions

Looking to eat better? Then cut down on impulse eating. According to food and supermarket guru Phil Lempert: “Mom was right when she said to wait until dinner. Improve your diet by time-delaying your eating by ordering your food long before … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

7 KFC Video Ads From Around the World

KFC has really stepped up its advertising strategy — and not just in the United States. Here are a selection of ads from around the world. We feature YouTube ads from SEVEN countries here. From the USA YouTube Channel: There is … Continue reading

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , | Leave a comment