Tag Archives: promotion

E-Mail Still Key for Retailers

In this day of social media and mobile apps, many retailers continue to place a lot of emphasis on E-mail — which clearly is not fading away. As eMarketer has noted: An October 2016 survey from Yes Lifecycle Marketing found … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 2 Comments

What’s Happening with Virtual Assistants?

Over the last year, artificial intelligence (AI) personal assistants have become BIG!! The leading ones are (alphabetically): Alexa from Amazon, Cortana from Microsoft, Google Assistant, and Siri from Apple. These AI options can answer questions, play music, give directions, tell … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Look to the Golden Globes for Ad Creativity

The Golden Globe Awards were presented last Sunday. As more of a “party” show than others, the Golden Globe show attracts edgier ads. Here are two examples. As reported by T. L. Stanley for Adweek: “For fans who didn’t know … Continue reading

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment