Tag Archives: privacy

How Retailers Track Shoppers: An Infographic

Posted on September 24, 2012 by bermanevansretail

More and more retailers are tracking the behavior of customers, and then using the information to customize the shopping experience. Check out this infographic. by NowSourcing. Learn about infographic design.  

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

Mobile App Privacy Concerns Varies by Segment

Posted on September 13, 2012 by bermanevansretail

As retailers turn more to mobile apps, they need to understand the privacy concerns of their customers. Click the chart to learn more from eMarketer.    

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

E-Scores: A New Way of Mapping (Secretly) Consumers’ Buying Traits

Posted on August 19, 2012 by bermanevansretail

Depending on your perspective — as a retail business or as a shopper — there is good/bad news about the latest technological advances being used to track shopping behavior. There is now an incredible amount of in-depth information being gathered (unbeknownst to … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment